I first graduated with my degree in Graphic Design & Communication, in June, 2001. I was the kind of student who won awards and dived deep in to my course work. After graduating, I was offered work experience with M&C Saatchi in London - which I had to decline due to my circumstances. Later that year I started my first (official) role in design, and twelve months later, was made redundant! Incredibly, I was also offered a new job on that very same day - talk about being lucky.

Design has always been a passion - it's in my blood. After 25 years in the field, I'm still here - still enthusiastic, and still learning.
Those designer who have survived in the industry - as long as I - have seen radical changes. Not just from a technical perspective, but also the digital era, which is once again transforming how we live and work. A.I. has arrived, and many people celebrate it as a panacea - but at what cost? It is a time-saving tool, but isn't quite ready to replace anyone in my profession.

The traditional role of a designer has been stretched, from that of a traditional role, to include web, online advertising, social media content creation, motion graphics designer, video editor... and everything else in between.

Having worked in many Marketing Departments, I have found myself wearing different hats. My training has provided the tools to tackle the most demanding projects. My experience has also provided an informal education, teaching me management skills, delegation and improved my collaboration and enhanced my communication abilities.

During my time I also have managed and mentored junior team members. I have been involved in recruitment, performance reviews, and evaluating and approving artwork - in addition to working with partners and stakeholders.

Below is an overview of my last three employers, briefly explaining my role and responsibilites.